Project plan & developer brief

Saleel (سليل) — ghutras & qahfiyas (غتر و قحافي)

Prepared by Tasweek · 15 November 2026 · Client: Mohammed Al-Muhanna · saleel.qa · Doha, Qatar

This document hands the Saleel project to the developer. It covers what the client asked for on the call, the full proposal and its three service levels, the execution plan with phases, owners, dependencies and risks, what is still open, and the questions we need answered before work starts.

1 What the Al-Muhanna meeting covered

Online call with Mohammed Al-Muhanna · 15 November 2026, 10:00 AM (Kuwait) · Yusef for Tasweek

Who the client is

Business

E-commerce brand owner on Shopify (saleel.qa, Arabic, Qatar-wide delivery)

Products

5 products: 3 ghutras (large pattern, small pattern, plain) and 2 qahfiyas (Malaki, Shakhal). More planned.

Prices

Ghutras QAR 50–70 · qahfiyas QAR 30

Reach today

Instagram @saleel.qa: ~500 followers, ~20 posts, low engagement

Current setup

Works with several freelancers across different tasks

Buying situation

Talking to several marketing companies at once, comparing offers

What he asked for

A full-service marketing partner, not just ads management — one team to grow with long-term.
Product photography and videography for the range.
Micro-influencer content: 10–15 second product videos for TikTok, Instagram and Snapchat.
Packaging design, naming and copywriting support.
Ad management across TikTok, Instagram and Snapchat.
Website improvements on Shopify.
An agency with proven e-commerce experience and real client examples.

What was agreed on the call

Tasweek confirmed full-service capability: social media, Google, YouTube, websites, software (POS/ERP). The client confirmed Shopify is enough; no custom software needed.
Yusef reviews the client's Instagram and website in detail — done, fed into the proposal.
Yusef sends a tailored proposal — done, live at saleel.tasweekkw.com (reproduced in section 2).
Yusef sends Tasweek's portfolio and past client examples — still open (see section 5).
Yusef offered to build a product catalog for the 5 products as an added-value gesture — still open.
Further discussion continues over WhatsApp.

2 The client proposal (for review)

The proposal sent to the client, live at saleel.tasweekkw.com. One roadmap, three levels of service. Fees are blank pending Yusef's pricing.

Our read of the brand

The products are good and the store explains them well. What is missing is a steady flow of strong content showing the products to people in Qatar, and one team joining it all together. Ads alone do not fix that: they work when the photos and videos behind them are good. So the plan starts with content, then adds ads, then grows the brand around them.

Requirements and what each option delivers

Product shoot (all 5 products). Studio shots, fabric and embroidery close-ups, on-model shots showing how each ghutra and qahfiya sits and ties. Edited photos, product videos and platform cut-downs. All options · weeks 2–4
Micro-influencer clips (10–15 s). We brief, ship product to, and manage Qatar-based micro-influencers; each clip is native to TikTok, Instagram and Snapchat. First batch: all options · monthly seeding: Options 2–3
Ad management on TikTok, Instagram, Snapchat. Campaign setup, Qatar audiences, creative testing, weekly optimisation, plain-language reporting. Ads run from the client's own ad accounts; ad spend is paid by the client directly to the platforms. Options 2–3
Packaging, naming and copy. Packaging design for the range, naming and product copy for new products, and a rewrite of the existing product descriptions in Arabic and English. Copy fixes: all options · packaging and naming: Option 3
Shopify improvements. Quick fixes first: the two qahfiya pages have empty descriptions and one ghutra page shows leftover code in the text. Then ongoing work on product pages, collections, trust signals, speed and checkout. Fixes: all options · ongoing: Option 3
One partner, one contact. Yusef leads the account; the Tasweek team delivers content, ads, web and design behind him. All options

Roadmap

Week 1

Kickoff and brand brief

Agree brand voice, Qatar audience, content direction and shoot plan. Get Shopify access and (for ads) ad-account access. Product samples sent for the shoot.

Weeks 2–4

Shoot, content and store fixes — Option 1

Photo and video shoot for all 5 products. Product copy rewritten, store fixed. First micro-influencer videos briefed and produced.

Months 1–3

Content and ads running — Option 2

Weekly content calendar live, ads launched on TikTok, Instagram and Snapchat, new Qatar creators every month, weekly creative testing, monthly report on posts, cost and sales.

Month 4 onwards

Grow the brand — Option 3

New product launches with packaging, naming and campaign support, continuous store improvements, priority turnaround.

The three service levels

Deliverable	1 · Start	2 · Grow	3 · Partner
Photo and video shoot, all 5 products	✓	✓	✓
Product copy rewrite and store fixes	✓	✓	✓
First micro-influencer videos (10–15 s)	✓	✓	✓
Ad management: TikTok, Instagram, Snapchat	—	✓	✓
Weekly content calendar and posting	—	✓	✓
Monthly Qatar influencer seeding	—	✓	✓
Monthly performance report	—	✓	✓
Packaging design, naming, launch copy	—	—	✓
Launch campaigns for new products	—	—	✓
Ongoing Shopify improvements	—	—	✓
Priority turnaround	—	—	✓
Commitment	One-time	3 months, then monthly	Ongoing monthly
Our fee	QAR ______	QAR ______ / mo	QAR ______ / mo

Recommended

Option 2 — Grow: Content and Ads

Option 1 alone gives great assets but nothing putting them in front of customers. Option 3 pays off once the next products are ready. Option 2 is the right size for Saleel today: Option 1's work in month 1, then ads, weekly content, Qatar influencers and a monthly report. 3 months to start, then monthly. It can be adjusted after the first month.

Option 1 — Start: Content Foundation

A complete shoot, first influencer videos and rewritten store copy. One project, about 3–4 weeks. Best if the client wants strong content first and will run ads himself or later.

Option 3 — Partner: Full Growth

Everything in Option 2, plus packaging, naming, launch campaigns and ongoing Shopify work. Ongoing monthly. Best when new products are coming and the client wants one partner for everything.

How we work together (as promised to the client)

One point of contact. Yusef leads the account; the team delivers behind him.
WhatsApp day-to-day, plus a short monthly review call (Options 2 and 3).
Client approves first. Creative, influencer choices and ad budgets are shown before anything goes live.
Client owns everything. Ad accounts, store and content stay in his name. Ad spend goes straight from him to the platforms.
Clear reporting. Posts, reach, ad results and sales, in plain language.

3 Execution plan

Phases, owners and dependencies once the client picks an option. Tasweek Developer Client

Phase	Work	Owner	Depends on
0 · Close This week	Client picks an option; fee and start date confirmed in writing on WhatsApp; portfolio and catalog sent.	Tasweek Client	Yusef's pricing; portfolio assets; catalog build
1 · Kickoff Week 1	Brand brief (voice, audience, content direction); shoot plan; collect logo and brand files; arrange product samples from Doha.	Tasweek	Client sends samples, brand files, Shopify staff access, ad-account admin (Options 2–3)
2 · Shoot & content Weeks 2–4	Full photo/video shoot of 5 products; editing and platform cut-downs; product copy rewrite (AR + EN); Shopify quick fixes; first influencer batch briefed and produced.	Developer Tasweek	Samples received; shoot logistics in Doha; influencer shortlist approved
3 · Ads & calendar Months 1–3	Weekly content calendar; ad campaigns live on TikTok, Instagram, Snapchat; weekly creative testing; monthly influencer seeding; monthly report.	Developer Tasweek	Phase 2 assets; client ad accounts and budget approval
4 · Brand growth Month 4+	Packaging design, naming, launch copy and campaigns for new products; ongoing Shopify improvements; priority support.	Developer Tasweek	Option 3 confirmed; new product details from client

Who does what

Yusef (Tasweek): client relationship, pricing, approvals, WhatsApp communication, final sign-off on everything the client sees.
Developer: builds and executes — shoot coordination, editing, store fixes and improvements, packaging and catalog design, ad setup and reporting, influencer coordination, all inside the constraints on this page.
Client: chooses the option, provides samples, brand files, Shopify staff access, ad-account admin and ad budget, and approves creative and budgets before anything goes live.

4 Dependencies and risks

What can block or delay the plan

No pricing yet. All fee slots are blank. Nothing can be confirmed to the client until Yusef sets numbers for the three options.
Client is comparing agencies. He is talking to several marketing companies. Speed and the portfolio matter; a slow follow-up can lose the deal.
Samples must travel Doha → Kuwait (or a Doha shoot must be arranged). The whole content phase waits on this.
Content before ads. Ads depend on shoot assets and influencer clips; running ads first would waste the client's budget and our credibility.
Access gates. Shopify fixes need staff access; ads need admin on the client's own TikTok, Instagram and Snapchat ad accounts. We never run client ads from Tasweek accounts.
Influencer availability in Qatar. Micro-creators need sourcing, briefing and product shipping; first batch must land inside weeks 2–4.
Store issues are public. The empty qahfiya descriptions and the visible leftover code on a ghutra page are live now — fixing them early is cheap and shows competence.
Free tools only. No paid subscriptions may be taken on for this project without Yusef's approval.

5 What was missed or is still open

Promises made on the call that are not yet delivered

Portfolio and past client examples — not sent. The client specifically asked to see companies we worked with and what was delivered. This is the biggest open item while he compares agencies.
Product catalog — not built. Yusef offered to create a catalog for the 5 products as added value. He has no existing catalog.
Pricing — not set. The proposal's fee fields are blank. Yusef to decide fees for Options 1, 2 and 3 (and the Qatar ad-management approach).
Client's full name and details. The proposal addresses him as "Mohammed". Confirm full name spelling for any written agreement.
Option choice. The client has not picked a level yet; conversation continues on WhatsApp.
Shoot logistics. No decision yet on shooting in Doha vs shipping samples to Kuwait.

6 Questions for the developer

Answer these so Yusef knows what happens next and what you need

What we ask you to do

Go through this brief in full — the meeting notes, the proposal, the phases and the risks.
Make a proper execution plan from it (your timeline, your tasks, what you need) and send it back to Yusef.
Say clearly: yes or no — can we work with this client and deliver what the proposal promises?

While you review, answer these too

Can you own Phase 2 end to end (shoot coordination, editing, store fixes)? Which parts do you need help with?
Do you have a photographer/videographer option in Doha, or should samples be shipped to Kuwait? What does each route cost in time?
Can you deliver the Shopify fixes (empty qahfiya descriptions, leftover code on the ghutra page) this week if you get staff access?
Do you have access to Qatar-based micro-influencers, or do we source them from scratch? How many can realistically deliver in weeks 2–4?
Can you take on a weekly content calendar plus ad management from month 1, alongside other work? What is your real capacity?
Which free tools will you use for editing, scheduling, design and reporting? Confirm no paid tool is required.
What access do you need and in what form (Shopify staff invite, ad-account admin, brand files)? List exact emails/usernames to invite.
Can you build the product catalog for the 5 products, and in what format (PDF and/or web page)?
What portfolio material can you prepare or assemble so Yusef can send it to the client now?
What timeline do you commit to for each phase, and what would make you miss it?
What do you need from Yusef this week to start immediately if the client says yes?